Stand for something and you’ll never stand alone.
Dear Chief of Making Things Happen
Tom Watson, Sr., the founder of IBM, said that to be great, a business needs a religion;
In other words it needs an ideology, a set of values and core
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Dear Chief of Making Things Happen
If your prospects says “It’s not for me …”
This might just mean you have to target your message more carefully. Selling to the wrong audience wastes money. So does selling to the right audience with the wrong message.
Think for a minute. What makes a story interesting or compelling?
Stories that pique our interest and grab our attention are those that draw us in. Wouldn’t you agree the stories that are most captivating are the ones where you can imagine yourself as
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