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BEGIN WITH A REFERRAL IN MIND

As you know, we, like many of you, run a professional service firm.

Our business is helping other professional services firms — accountants and their clients in particular — develop and implement marketing strategies, culture strategies sales strategies and ‘outrageous’ service strategies all designed to

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HOW TO LET THE SALES COME TO YOU

My Son and Daughter-in- Law own and operate an extraordinary ‘network marketing ‘business. They are very successful by any measure.

I was discussing sales with them and they both said their sales philosophy has always been about ‘soft selling.’ I asked what they meant and

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