Why doing your best Is not enough.

I meet many business owners and professional people who are ‘doing their best.’

They are working hard. Making contacts, networking, filling their ‘sales pipeline,’ collecting business cards, phoning people and meeting people.

And it’s just not working.

Their flourishing, prosperous business is a highly

WHY WE SHOULD ALWAYS BE SHARPENING OUR SALES STORY…

Think for a minute. What makes a story interesting or compelling?

Stories that pique our interest and grab our attention are those that draw us in. Wouldn’t you agree the stories that are most captivating are the ones where you can imagine yourself as